Investor Charter - Investment Advisor

Annexure A
Annexure B



Invest with knowledge & safety.


Every investor should be able to invest in right investment products based on their needs, manage and monitor them to meet their goals, access reports and enjoy financial wellness.

Details of business transacted by the Investment Advisor with respect to the investors.

  • To enter into an agreement with the client providing all details including fee details, aspect of Conflict of interest disclosure and maintaining confidentiality ofinformation.
  • To do a proper and unbiased risk – profiling and suitability assessment of theclient.
  • To obtain registration with Know Your Client Registration Agency (KRA) andCentral Know Your Customer Registry (CKYC).
  • To conduct audit annually
  • To disclose the status of complaints in its website.
  • To disclose the name, proprietor name, type of registration, registration number, validity, complete address with telephone numbers and associated SEBIregional/local Office details in its website
  • To employ only qualified and certified employees
  • To deal with clients only from official
  • To maintain records of interactions, with all clients including prospective clients(prior to onboarding), where any conversation related to advice has taken place.

Details of services provided to investors (No Indicative Timelines)

  • Onboarding of Clients
  • Sharing of agreement
  • Completing KYC of clients
  • Disclosure to Clients
  • To provide full disclosure about its business, affiliations, compensation in the agreement.
  • To not access client’s accounts or holdings for offering advice.
  • To disclose the risk profile to the client.
  • To provide investment advice to the client based on the risk-profiling of the clients and suitability of the client.

Details of grievance redressal mechanism and how to access it

  1. In case of any grievance / complaint, an investor should approach the concerned Investment Adviser and shall ensure that the grievance is resolved within 30 days.
  2. If the investor’s complaint is not redressed satisfactorily, one may lodge a complaint with SEBI on SEBI’s 'SCORES' portal which is a centralized web based complaints redressal system. SEBI takes up the complaints registered viaSCORES with the concerned intermediary for timely redressal. SCORES facilitates tracking the status of the complaint.
  3. With regard to physical complaints, investors may send their complaints to: Office of Investor Assistance and Education, Securities and Exchange Board of India, SEBI Bhavan, Plot No. C4-A, ‘G’ Block, Bandra-Kurla Complex, Bandra (E), Mumbai - 400 051.

Expectations from the investors (Responsibilities of investors)

1Always deal with SEBI registered Investment Advisers.Don’t fall for stock tips offered under the pretext of investment advice.
2Ensure that the Investment Adviser has a valid registration certificate.Do not provide funds for investment to the Investment Adviser.
3Check for SEBI registration number. Please refer to the list of all SEBI registered Investment Advisers which is available on SEBI website in the following link: Don’t fall for the promise of indicative or exorbitant or assured returns by theInvestment Advisers. Don’t let greed overcome rational investment decisions.
4Pay only advisory fees to your Investment Adviser. Make payments of advisoryfees through banking channels only and maintain duly signed receiptsmentioning the details of your payments.Don’t fall prey to luring advertisements or market rumors.
5Always ask for your risk profiling before accepting investment advice. Insist thatInvestment Adviser provides advisory strictly on the basis of your risk profiling andtake into account available investment alternatives.Avoid doing transactions only on the basis of phone calls or messages from any Investment adviser or its representatives.
6Ask all relevant questions and clear your doubts with your InvestmentAdviser before acting on advice.Don’t take decisions just because of repeated messages and calls by InvestmentAdvisers.
7Assess the risk–return profile of the investment as well as theliquidity and safety aspects before making investments. Do not fall prey to limited period discount or other incentive, gifts, etc. offered byInvestment advisers.
8Insist on getting the terms and conditions in writing duly signed and stamped. Read these terms and conditions carefully particularly regarding advisory fees,advisory plans, category of recommendations etc. before dealing with anyInvestment Adviser.Don’t rush into making investments that do not match your risk takingappetite and investment goals.
9Be vigilant in your transactions.Do not share login credential and password of your trading and demat accountswith the Investment Adviser.
10Approach the appropriate authorities for redressal of your doubts / grievances.
11Inform SEBI about Investment Advisers offering assured or guaranteed returns.